Samsung wants you to start making your own virtual reality movies. And to do that, the company has launched its new Samsung Creators initiative and rebranded its VR video site to support user-generated content. It’s also selling its own 360 camera.
Samsung’s Creators is a way for the company to share its virtual reality tools with everyone from video bloggers to filmmakers in an effort to get them to create their own VR movies.
“We want to bring the power of VR technology directly to the people,” Samsung Electronics America’s chief marketing officer Marc Mathieu said in a press release.
“To help creators learn and perfect the art of VR storytelling, we’ve built an entire VR ecosystem that pushes beyond the frame and empowers them to develop unforgettable, immersive stories, and inspires us all to do the same.”